Hi, I'm Renato 👋

Digital strategist & business systems architect

I build business systems that scale marketing, product, and operations.

Currently based in Brasília, Brazil - UTC -3

Drawing from 22 years of experience across technology, product, and leadership, I help companies scale by designing strategy and implementing the technical solutions to execute it.

Since 2003, I've evolved from front-end developer and designer to CTO and COO, building deep expertise across marketing operations, product development, and technical implementation.

This progression taught me to balance perfection and pragmatism, creating systems that are both strategically sound and practically executable.

Core expertise areas:

Marketing Operations

Marketing funnel design and optimization
Performance marketing automation
Marketing tech stack integration
Growth analytics and measurement systems
Campaign workflows and lead nurturing

Product Strategy

User-centered product design and development
Strategic product roadmaps and lifecycle management
UX/UI optimization and conversion testing
Technical product implementation

Technology & Automation

Business process automation (code and no-code)
System integration and custom development
AI-powered workflow optimization
Technical infrastructure and tool selection

Business Strategy & Leadership

C-level strategic planning and execution
Organizational design and operational efficiency
Performance metrics and management systems
Executive team alignment and decision frameworks
Strategic technology and process decisions